Some may remember Max Bygraves and his signature catch phrase “I wanna tell you a story”
Storytelling has been around for years, we are storytellers by nature, we have used stories over the centuries to communicate verbally when people couldn’t read. The bards used storytelling in song form to pass on tales and exploits. Storytelling has been used to communicate important aspects of culture that can be passed from generation to generation.
Stories from great orators such as Martin Luther King have become embedded in the struggle for equality and created an impetus for social action.
Sometimes stories shock us, sometimes they inspire us, but always they connect with us at an emotional level and perhaps help us to see things from a different perspective.
Storytelling in Health and social care is not new – you may be familiar with “Sams Story” which has featured in several improvement programs within Dumfries and Galloway.
Storytelling in this context was used to help illustrate different ways of doing things which had a positive impact on patient experience. But we don’t know Sam as he didn’t represent a real person, he was an animation so perhaps we didn’t connect emotionally in the way we would if it was a real person. We deal with real people day in and day out we are asked to be compassionate in line with the CORE values of DG NHS.
Storytelling now involves seeing real people telling their story either through the medium of voice only in podcast or though video. The increasing use of digital technology and the increasing connectedness though social media presents opportunities to share and interact.
Storytelling can be a useful way of helping us to understand and make sense of data, patient experience and the impact of policies and procedures, and can help lead to improvements in patient care. The stories we tell convey something of the culture that we work in and can spread both positive and negative ideas.
Stories are soft and alongside the more tangible and hard evidence of the organisational values contained in those policies and procedures, providing a vehicle for transmitting what we feel and experience in those daily relationships as we go about our job of serving and caring. Providing health and social care is about more than simply living by the rules it might also be helping to understand those rules and developing new ones.
COVID has undoubtedly had an impact on how we do our jobs and has changed people’s perceptions in ways which may affect our work for months or even years.
How we think about risk and safety and delivering services has changed and will continue to change.
COVID has told its own story and continues to do so, the impact of COVID has affected people both physically and emotionally.
In this context it may be difficult to think about how we might improve services or patient experience as we struggle with the day-to-day work of just getting the job done. Telling stories about our own experiences, and of those to whom we provide care and support helps both ourselves and those we share those stories with.
I invite you to explore what that might look like and how we might find the space to think about the future in our own areas, being able to let go of some things whilst holding tightly onto other things.
COVID has the potential to prevent us moving forward, to bind us to the present and prevent us from seeing the future more positively.
Storytelling and how this affects our thinking are one way of helping us to share and have conversations.
As Strategic Planning and Commissioning Manager for Long Term Conditions my portfolio includes Cancer.
If I tell you that X % of people diagnosed with Cancer have a poor experience of how that was managed or the numbers of people diagnosed with Cancer seeking support you would have some sense of that as a fact, If I share a story about someone’s actual experience does that feel different, do you feel connected
A person involved in a storytelling project said this;
‘Share them far and wide and get as many people to see them as possible because I think the power of those stories is in the personal detail. It’s not just another cancer story or another story of a cancer journey. It’s a story about the person who experienced cancer.’
So I wanna tell you a story
Here are some stories
They are all about people with Cancer
I leave it to you to read/listen and see what happens
Genevieve’s story is about diagnosis day. Genevieve’s story – Home. She describes her story ‘Ordinary is more precious, more extraordinary than anything else in your life but only realised when you envisage it gone.’ Here is a link to Genevieve’s story Genevieve’s story: Home – YouTube
Rubina’s story includes challenges of diagnosis and the importance of communicating. Rubina’s story – Searching for Humans. She describes her story ‘The importance of human connections: From feeling lost and unheard in my cancer experience to using my voice to support people affected by cancer.’ Rubina’s story: Searching for Humans – YouTube
Michelle was part of a personalisation and choice workshop where she describes the positive relationships, she experienced throughout her cancer experience.
Michelle’s story – Collecting Sunflowers. Michelle describes her story ‘Collecting Sunflowers is about the incredible health and care professionals’ people that supported me on my cancer journey, and my personal journey towards learning to live and think differently and advocating for my care.’ Here is a link to Michelle’s story Collecting Sunflowers – YouTube
Euan MacLeod is a Strategic Planning and Commissioning Manager for NHS Dumfries and Galloway